About Me
My name is Henry Crofts and I own pålegg Designs.
"Pålegg" is a Norwegian word that refers to anything you put on bread - a slice of cheese, a bit of jam, or something sweet and unexpected. Just like the proverbial "cherry on top" and "icing on the cake", it’s the extra layer that turns something simple into something special. That’s exactly what I hope my art brings: small, joyful details that add a little warmth, wonder, or whimsy to the everyday.
I first picked up a needle as a kid, working through cross stitch kits with varying levels of success. Things went quiet for a while until, in my teens, I decided to personalise my school bag with some chaotic threadwork that sort of resembled embroidery (in spirit, at least). It wasn’t until the first COVID lockdown that I really found my rhythm — and with it, a much deeper connection to the craft.
Since then, I’ve been slowly building Pålegg piece by piece, hand-embroidering everything from tiny jewellery to tiny houseplants to kits for you to learn this incredible craft. I like making things that feel a bit magical, a bit nostalgic, and very much human made.
Thanks for being here. Whether you’re just having a browse or finding a piece to take home, I hope something here makes your day a little sweeter.
